5 Embers | AI Business Operating System for Service Businesses — Live in 7 Days
Not a CRM. A complete AI operating system.

Your AI-powered business system. Live in 7 days, not months.

Ami answers your customers in your voice — by text, email & chat. Trust Scoring tells you exactly who's hot. Booking, payments, and a branded customer portal — all trained on your Business DNA.

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Days to live
0/7
AI availability
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Channels in one inbox

The real cost of "powerful" software

A blank CRM isn't a system. It's homework.

You bought software to grow — not to spend months building funnels, wiring automations, and guessing which leads matter.

Months of setup

Generic CRMs take weeks to configure and months to master. Meanwhile leads go cold.

Tool overload

CRM here, chatbot there, scheduler somewhere else — nothing talks to each other.

Flying blind

A list of contacts tells you nothing. Which ones are ready to buy? You're guessing.

Discovery to live in one week

One conversation. We build the rest.

The only work on your side is a single call. We extract your Business DNA and stand up your entire system.

1
Day 0

Discovery call

A 30-minute call. We capture your voice, services, pricing, objections & FAQs.

2
Days 1–5

We build it

Your Business DNA trains Ami, your funnel, workflows, pipeline & trust rules.

3
Day 6

Walkthrough

A 1-hour training session. You see the whole system working end-to-end.

4
Day 7

Go live

Your AI system is answering customers and working your leads. Done.

The part nobody else has

Know who's hot. Know what to do next.

Every open, click, reply and booking feeds a live Trust Score. Then the Action Ladder tells the system exactly how to move each lead forward.

Live Trust Scores

Updated in real time
Maria G. — quote requested92 · HOT
James T. — opened 3 emails64 · WARM
Dana P. — no reply in 14 days21 · COOLING

The system surfaces Maria first, nurtures James, and re-engages Dana automatically — no manual list-building.

The Action Ladder — next best action, automated

1
Close

High score + intent signals → send offer / booking link, alert you to call.

2
Evaluate

Interested but needs details → send a quote, pricing, or comparison.

3
Educate

Not ready yet → drip helpful content, keep the relationship warm.

4
Escalate

Complex or high-value → hand off to you with full context & history.

A brain in a box — not a blank slate

Everything working on day one.

Ami — AI conversation engine

A 24/7 assistant that answers by SMS, email & web chat in your voice — trained on your services, pricing & FAQs.

Trust & intent scoring

Every interaction scored automatically. Your hottest leads rise to the top; cooling accounts get flagged.

Unified multi-channel inbox

SMS, email & chat in one place with full history. Switch between AI and human seamlessly.

Customer funnel & portal

A personalized landing page plus a branded self-service portal for bookings, history & payments.

Booking & payments

Customers book via text or portal (Google Calendar synced) and pay through Stripe — with automated reminders.

Business DNA setup

A 9-pillar profile of your business drives everything — messaging, compliance terms, journey stages & more.

How we stack up

More than a CRM. Less than a dev project.

Feature HubSpot Pro ActiveCampaign + Intercom Basic GHL Relationship OS
Monthly price$890$600–800$397$397–997
AI conversation engine
Trust & intent scoring
Trained on your Business DNA
SMS included
Booking + payments
Customer portal
Time to live3–6 mo DIY2–4 mo DIY1–3 mo DIY7 days, done-for-you

Simple, honest pricing

Start small. Scale when you're ready.

Every plan is done-for-you and live in 7 days. 30-day money-back guarantee — no long-term contract.

Spark

Get your AI front desk live and stop missing leads.

$397/mo
+ $497 one-time setup
  • Ami AI — SMS, email & web chat
  • Business DNA setup (core)
  • Trust Scoring (view-only)
  • CRM, calendar, forms & missed-call text-back
  • 1 user · 1 number · ~2,500 AI msgs/mo
Get Started with Spark Prefer to talk first? Book a call →
MOST POPULAR

Blaze

The full Relationship OS — your AI knows who's hot and what to do next.

$697/mo
+ $997 one-time Business DNA build
  • Everything in Spark, plus:
  • Automated Trust Scoring + Action Ladder
  • Full 9-pillar Business DNA + journey tracking
  • Pipelines, Text-to-Pay, invoices & contracts
  • Funnels, websites & customer portal
  • 3 users · 2 numbers · ~10,000 AI msgs/mo
Get Started with Blaze Prefer to talk first? Book a call →

Done-for-you services

Add growth engines to your OS

Handled by our team, billed monthly, discussed on your discovery call

Visibility Engine

SEO + AEO (AI citation) + content — rank on Google and get cited by ChatGPT

$400/mo
+ $497 one-time setup audit
  • 2 blog posts or article optimizations
  • 5–10 target keywords tracked
  • AEO optimization (AI citations)
  • Monthly ranking report

Add during onboarding call

MOST REQUESTED

Social Media

AI-drafted posts in your voice + scheduling + 1 trending-topic video brief/week

Starter · $350/mo
  • 2 channels, 16 posts/month
  • AI-drafted, human-reviewed
  • 1 video brief/week — trending topic + script
Full Service · $550/mo
  • 3 channels, 24 posts/month
  • 1 video brief/week (same as Starter)
  • Engagement included — lead capture via keyword replies

+ $297 one-time brand kit setup

Add during onboarding call

Website Rebuild

We rebuild your site on the Relationship OS so Ami, booking & Trust Scoring are baked in

$1,500–3,500
one-time project fee
  • Built on GHL / Relationship OS
  • Ami AI integrated from day 1
  • Booking, payments, portal baked in
  • Priced by page count

Add during onboarding call

Bundle & save: SEO + Social Starter normally $750/mo → $700/mo bundled

Software add-ons (flip a switch, no extra work for you)

Reputation Booster · +$97/mo Marketing Suite · +$97/mo Membership & Community · +$147/mo Extra seat · +$49/mo White-label domain · +$99/mo
30-day money-back guarantee
No long-term contract
Cancel anytime · Live in 7 days

Straight answers

Questions before you start

How is this different from a CRM like HubSpot or GoHighLevel?

A CRM is an empty toolbox — powerful, but you build everything and learn it over weeks or months. Relationship OS is the finished system: an AI already trained on how your business talks and what it sells, with trust scoring, booking, payments and a customer portal working from day one.

What exactly is Trust Scoring?

It tracks every customer interaction — opens, clicks, replies, bookings — and calculates a live engagement score per contact. Your hottest leads rise to the top automatically, and cooling accounts get flagged so nothing slips. On Blaze, the Action Ladder then acts on those scores for you.

How long does it take to go live?

Your entire system is live within 7 days of your discovery call. We extract your Business DNA on a 30-minute call, build and configure everything, then train your team before go-live. (Text messaging may take 1–2 extra weeks if carrier A2P registration is pending — a legal requirement for all business texting.)

Do I have to build anything myself?

No. That's the whole point. You do one 30-minute call where we learn your voice, services and common questions. We build, configure and train the entire system for you.

Which plan should I start with?

Most businesses start with Blaze ($697/mo) — it includes the automated Trust Scoring and Action Ladder that make the system work leads for you. Spark ($397/mo) is a lower-risk entry point if you just want the AI front desk first; you can upgrade anytime and keep your setup.

Can I add done-for-you marketing services?

Yes — during your onboarding call, we'll offer optional marketing services you can add to your Relationship OS. These are completely optional and tailored to your Business DNA:

  • Visibility Engine (SEO/AEO) — Starting at $400/mo + $497 setup
  • Social Media Management — Starting at $350/mo + $297 setup
  • Website Rebuild — Starting at $1,500 one-time

No obligation — we'll build a custom marketing stack based on what you actually need. Many clients start with just the Relationship OS and add services later.

From discovery call to live system in 7 days.

One conversation. We build the whole thing. An AI that sounds like you, never lets a lead go cold, and tells you exactly who to call next.

30-day money-back guarantee · No long-term contract · Live in 7 days